A giant Julia Louis-Dreyfus mural, substantial event printing and buildouts for Podcast Movement during SXSW 2026, including Acast elevator wraps and Locked On bar branding.
The finished mural during the attended terrace event. · Photo: Rachel M. Heimerman
MSC role
Event print production, buildouts and a giant mural
When
2026
Where
Austin, Texas
Included
Giant Julia Louis-Dreyfus mural, sponsor window graphics, Acast elevator wraps and interior panels, Locked On bar branding, event buildouts
Credits
Client-supplied brand artwork. Mural, print production and buildouts by MSC. Event photos: Rachel M. Heimerman.
MSC's work for Podcast Movement during SXSW 2026 included a giant Julia Louis-Dreyfus mural for Wiser Than Me, plus substantial printing and buildouts across the event.
The print scope covered sponsor window graphics, elevator wraps and interior panels for Acast, and bar branding for Locked On. The Acast elevator doors were wrapped on more than one level, and the Locked On bar front, banner and headphone window decals carried the branding through the venue.
Gallery · 7 photos
Select a photo to see the full frame.
The finished mural during the attended terrace event.Photo: Rachel M. Heimerman
The finished Wiser Than Me mural, Julia Louis-Dreyfus, painted for the event.Photo: Rachel M. Heimerman
The Locked On bar in service during the event.Photo: Rachel M. Heimerman
Acast elevator wrap, lower level: “Elevate Your Story.”
Acast elevator wrap, upper level: “For The Stories.”
Acast interior elevator panel.
Locked On bar branding, with headphone window decals.
